We spend 8 to 10 hours a day staring at glass and aluminum devices, and while they have become incredibly powerful, they’ve also become physically awkward.
About Paletta
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Paletta® was founded in 2021 by Mehdi Doumi to improve our relationship with modern work environments and devices like the iPad.
Trained in biological engineering and computer vision, Mehdi built Paletta at the intersection of smart manufacturing and local craftsmanship—each piece is precision-cut, then hand-finished using materials sourced from nearby vendors. Inspired by creative tools like Procreate, Paletta is designed to support focused, expressive work on the iPad—turning it into a more physical, ergonomic instrument for making. In 2025, Paletta expanded beyond physical tools to include free, lightweight apps that support a digital wellness mindset—encouraging interpersonal play, creativity, and intentional use, informed by perspectives from Jonathan Haidt and the Center for Humane Technology. Devices are tools for creation, not engines of obsession. Feels better. Built better. Works better. |
Founder, Mehdi Doumi at home.
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